{PITCH}
You have seen the game… played the game… talked about the game… now you can live the game at the Ylands LIVE Family Entertainment Center in the Dream East Dreaming Jiashan.
Guests will be in awe as they enter the spectacular lobby, serving as a gateway to four themed worlds of Ylands. Surrounding the Guests will be massive, eight-meter-tall media towers filled with larger-than-life images of Ylands game characters. Realtime, live-action media will also appear on the towers showcasing “Guests in action” within the different zones and offer an opportunity for new product information and gaming updates.
Smiles, laughter, and excitement fill the atrium as Guests discover a Ylands-style island with intellectual property (IP) characters humorously attempting to build their very own pirate ship for a Ylands adventure. An ominous, gamer-favorite animal, a shark, will also add to the chaos as it attempts to reach the characters on shore. The impending thunder storm (a game staple) appears to add elements of excitement and mystery as it is projected in the space’s dome ceiling. The island will also serve as a primary meet and greet location for Little Penguin’s favorite friends. Additional meet and greet locations will be found in the outer lobby main entrance.

{MY ROLE}
Directed development of pitch document that included narrative and key art for this high level proposal for our client. Our narrative and designs had to include the client’s best selling game Ylands.

Even though this was only a pitch, the design included high level floor plan development, attraction development, back of house requirements, child safety parameters, ticketing strategies, media band tech, guest flow and feasibility studies. My team consisted of a senior creative director, producer, architects, planners, 2D & 3D artists, a graphic designer, a writer and technical advisors.