FRIGHT NIGHTS SCREAM PARK
Fright Nights is an annual event, with 4 Haunted Houses, pop-up scare zones, a midway and vendors. The event attracts over 35,000 visitors during its 4 week run.
I wear many hats at Fright Nights, my duties change throughout the year leading up the actual event. These include: Web Designer, Marketing & Social Media Support, Television Commercial Support, Escape Room Designer, Haunt Support, and Head of Makeup and Wardrobe.
I keep the MASTER schedule, making sure all tasks & elements come together before the construction begins in August. I also track & manage projects that support the event: the T.V. commercial shoot, trade shows, marketing campaigns, etc.
in 2015 gave site a complete content overhaul, improved SEO, added Google analytics and improved usability. Improved website traffic quality: between 2015 & 2016 the bounce rate improved (dropped) dramatically from 65% to 1.28% for over 100k users. Created landing pages/events to track the effectiveness of marketing campaigns. Identified referral sites, and subsequently created banners and copy/content for these sites, driving traffic and improving SEO.
Create new website, created copy & content, implemented a backend white label scheduling and payment system by Ticketsocket.
To see additional website design & banners click here
Identified Escape Rooms as an additional revenue source created budget and proposal for project. Once green-lit, I created the game design for two unique Escape rooms. I also oversaw and/or created the set dressing and puzzle creation for each room. I created and edited “intro” video for each room and I managed the staff & guests during the event as well.
MARKETING & SOCIAL MEDIA
I worked with a photographer and to create content for web, print and marketing collateral. Wrote copy for press releases and marketing materials. Worked closely with Live Nation Marketing & the South Florida Fair on digital, print, radio and email campaigns. I worked on posting for social media and created SnapChat Geo filters for the event. CLICK HERE to see additional banners & marketing materials in my “Packaging & Web” section.
I worked with the Director to make sure cast was scheduled, and made sure all assets were acquired for wardrobe, props, VFX, and set dressing. I also managed makeup & wardrobe during shoot.
HAUNTED HOUSES, MAKEUP & WARDROBE
I worked with haunt designers on their character design (which included creating or purchasing wardrobe, prosthetics and makeup), maze/ haunt visualization, and also hired, trained and oversaw makeup staff. I cut videos from old footage to be shown in lines, to keep guests occupied.
Makeup & Wardobe Reel 2015
Makeup & Wardobe Reel 2016
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