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With a 25 year history, The Print Shop is one of Brøderbund’s oldest and most recognizable brands. The Print Shop is a desktop publishing software package developed in the early 1980s by Brøderbund. Over the years the software has been updated to accommodate changing file formats and printer technologies for both PC and Mac.

{MY ROLE} As head of creative services I oversaw the packaging and marketing collateral for all the Print and Productivity products, including The Print Shop Suite of products from 2009 – 2010. This included Standard, Deluxe, Professional and one-offs. The packaging for this project included a FOB flap with several tabbed pages inside full of project ideas. For both years the overall box was flat with a spot gloss on the key art, headline text and art embellishments. I also developed popup, floor and endcap store displays as well as a trade show booth that featured this product.