Fright Nights Sweet 16 Marketing Campaign
The Fright Nights 2017 marketing campaign included website design, TV commercials, radio ads, BOGO coupons, affiliate site banners, and social media ads.
The haunted houses this year were:
- Cuckoo’s Nest
- Metamorphisis
- Shutter
- Occultus
The scare zones this year were:
- Wasteland
- Dark carnival
For the marketing campaign that year we decided to include a Sweet 16 “overlay” over our existing marketing strategy. This included adding sweet 16 birthday imagery or verbiage in all marketing collateral. As creative director I set the tone for color schemes, fonts, content and key art. That year I created an ornate Gothic gold frame (Using 3DS Max and Photoshop) with cake “worshiping” skeletons to be featured on the key art. Gold was our signature that year, and I even changed the Fright Nights logo, which was typically a dripping red, to a blazing gold.
In addition to creating the haunt posters and key art for the website, I also oversaw and/or created marketing assets and directed the content photo shoots. For the Sweet 16 anniversary I set up two photo shoots with all our monsters in birthday attire: one with all the monsters at a fun, whimsical outdoor birthday party and the other on a theatrical stage with an overtop celebration with fog and confetti canons. Even the most horrible, terrifying monsters deserve a good birthday bash.
